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How To Get More Customers Using Facebook

Facebook is a huge traffic source for your business, and today I would like to go through how you can begin to dominate your Facebook marketing by getting yourself more customers using Facebook and beating the algorithm.

What is the Facebook algorithm?

The Facebook algorithm is the machine learning behind the scenes of Facebook which is the determining factor in how many people get to see your posts, within their newsfeed on the platform.

Understanding the algorithm is your key to a much higher success rate within Facebook, and giving your business an unfair advantage.

How the Facebook Algorithm Works

The Facebook algorithm can be taken down to four main factors

1. Inventory

2. Ranking Signals

3. Prediction

4. Score

Inventory Is the sum of all of the material that exists on Facebook, which may be shared with a user's newsfeed.

Ranking Signals These are the indicators that help facebook know what should be shown to each of its users.

These include:

  • Who - the friends, family members, groups, and pages they interact with most often
  • Type - What type of content do the users prefer, do they interact more with Photos, videos, articles, etc
  • Post interactions - How many likes, reactions, comments and shares does the post have (this is further enhanced if the interactions come from people they are already "marked with")

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